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Samsung Revs Up for GALAXY S4 Launch with Key Content Partnerships

EA’s Need For Speed™ Most Wanted: Exclusive Samsung Edition and other content partnerships announced

CHERTSEY, United Kingdom – April 16, 2013 – Samsung Electronics Co., Ltd. announced that the highly anticipated GALAXY S4 will introduce an exclusive edition of EA’s bestselling racing title ‘Need for Speed Most Wanted’. The game which has been optimised for Samsung will feature in-game Samsung branding and will be available for download from Samsung Games.

“Samsung is committed to delivering the best user experience possible and rich content sits at the heart of our vision. We are delighted to have exclusive branded Samsung content in a triple A game from one of the world’s foremost video game publishers. We have also secured further partnerships that deliver on our promise to open up the world of possibilities to our customers,” said Lee Epting, Vice President of Media Solution Center Europe for Samsung Electronics Europe.

Glenn Roland, Vice President for New Platforms and OEM at EA said, ‘The introduction of Samsung’s GALAXY S4 will bring outstanding mobile gaming experiences to its players. Our ‘Need for Speed Most Wanted’ offering at launch is one of several EA games specifically optimised for Samsung and will include exclusive content.’

As part of the partnership, Samsung and EA are offering the first 100,000 GALAXY S4 customers across Europe the opportunity to download the app for free via the Samsung Hub.

The partnership with EA is one of a number of agreements with that will deliver content through the Samsung Hub to coincide with the launch of the GALAXY S4 across Europe on 27 April 2013. Centered on gaming – where Samsung has key partnerships with Gameloft and Glu – books, kids and food, these partnerships demonstrate Samsung’s commitment to delivering the most diverse range of high quality content to customers across Europe.

The ‘Need for Speed Most Wanted’ Samsung edition is also available to play on Samsung GALAXY Note II.

Michelin
Samsung is proud to present the ‘Michelin Traffic’ application, which gives users access to real-time traffic information in 11 countries in Europe and provides very detailed coverage including major cities and most motorways. The partnership also includes ‘Michelin Restaurants’, an app that lets users locate a restaurant in France and Germany with multi-criteria search options such as the Michelin restaurant selection. ‘Michelin Restaurants’ app also lets users upload photos of their visits and even pen their own reviews of the meals. The partnership between Michelin and Samsung apps will continue in the summer with the launch of the ‘Michelin Travel’, an app that provides recommendations to users about 30,000 tourist attractions across Europe.

Goodbeans
Smartphones are a fantastic entertainment portal for parents with young families and to bolster the family oriented content available on Samsung Apps, app developer Goodbeans is bringing ‘Nighty Night’ (available in 8 languages – Italian, Spanish, German, English, French, Russian, Portuguese and Dutch) and ‘Little Fox Music Box’ (available in English and German), exclusively to the hub. The GALAXY S4’s incredible screen is perfect for enjoying these enchanting and immersive apps that have already gained huge popularity with over three million fans from around the world.

Random House Mondadori
To complement the existing range of Spanish-language books available, Samsung has partnered with Random House Mondadori to bring an additional 3,400 titles for readers to enjoy. These include books from international best-selling authors such as Ken Follett, E.L. James, or Stephen King, as well as Latin American and Spanish authors like Isabel Allende, Gabriel García Márquez, Jorge Luis Borges and Ildefonso Falcones.