Tag Archives: iOS

Facebook wants to set up Home – or something – on iOS.

Facebook wants to get Facebook Home on iOS. This should come as absolutely no surprise to anyone familiar with Facebook, their business model, the realities of the smartphone market, and global plans for world domination by anyone, anywhere. Specifically in this case, however, it’s Facebook’s product director, Adam Mosseri, who’s talking it up. According to Bloomberg:

“We’ve shown them what we’ve built and we’re just in an ongoing conversation,” Mosseri said, referring to discussions with Apple and Microsoft.

“It may or may not be Home,” he said. “We could also just bring some of the design values to the iOS app. That might be how it ends up. Or we could build just the lock screen. Maybe then it’s not called Home, it’s called something else.”

Anyone who thinks Apple will surrender control of any of the Lock screen or Home screen experience to Facebook or anyone else is nuts. I’ve already written and said a ton about why I think Facebook Home is nicely done but wrongly focused, and if anything it’s different not better — solving some problems by creating some different ones.

Facebook could make a better iOS app. If Apple ever opens up inter-app communications and actionable notification, perhaps they could even build a Facebook island with ChatHeads-like functionality throughout it within whatever very specific, very limited frameworks.

But Facebook Home on iOS? I’ll expect it only when, and if, I ever see it.

“There are no ads on [Facebook Home] yet,” [Mark] Zuckerberg said. “I’m sure at some point there will be.”

Source: Bloomberg

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